- Project Direction
- Satellite Campaign
- Project Type
- Branding Campaign, Student Work
This is one of three fictional brand awareness campaigns for the Lockheed Martin Space Systems Company. This campaign focused on the satellite sector.
Geospatial intelligence tends to carry a negative connotation as being an invasion of privacy. This campaign focuses on how the GeoEye-2 satellite (manufactured by Lockheed Martin) is helping analysts understand the effects of coastal erosion. Empowered with data, urban planners can make informed decisions to ensure our city's future.
A brand awareness site allows a person to enter a zip code and see if that will be underwater or not. This helps to put perspective on the message and how it affects their life.