- Project Direction
- Climate Campaign
- Project Type
- Branding Campaign, Student Work
This is one of three fictional brand awareness campaigns for the Lockheed Martin Space Systems Company. This campaign focused on the climate sector.
Utility-scale wind farmers are only generating 20-30% of their annual potential because wind energy is often intermittent and unpredictable. WindOptimizer provides wind farmers with actual, real-time data, thus increasing situational awareness to hone in on these lost-revenue opportunities.
Since wind turbines have to be scheduled, farmers have to rely on educated guesswork. With the Lockheed Martin WindOptimizer software, farmers are given the information they need to take control so that wind can work for them.