- Project Direction
- Space Campaign
- Project Type
- Branding Campaign, Student Work
This is one of three fictional brand awareness campaigns for the Lockheed Martin Space Systems Company. This campaign focused on the space exploration sector.
With the advent of startups, such as Space-X, making a large impact on space exploration, Lockheed Martin Space Division needs to reassure its investors that they're still the leaders in the aerospace industry. By leveraging brand awareness of the Skunkworks mentality, they can convey a sense of nimble and creative talent.
Space-X has a reputation for unorthodox methodologies that deliver early and under-budget. Meanwhile, mega corporations are perceived to be delayed and bloated. The innovative approach employed by younger companies isn't anything new; it's actually the “Skunkworks” mentality that Lockheed Martin invented.